In this article, I’ll give an explanation for why it’s vital to choose the proper net web hosting employer for your website to keep away from having your internet site penalized by using Google.
Two Ranking Categories
There are two ranking classes (with a number of ranking factors in each category) that are directly associated to the pleasant of your web host. Those 2 rating classes are Page Speed and Site Security. Let’s seem at the quite a number factors in each and I’ll give an explanation for how no longer selecting the acceptable internet host can hurt your Google rankings.
Page Speed
Page load velocity has been a rating element for a few years now, specially as the recognition of cell units has increased. Since cellular telephones are now used extra regularly than laptop computers by means of customers browsing the web, your website pages need to load fast. Phones and tablets don’t have the same computing energy that a computer laptop has so it’s important that your internet site is well-optimized to load rapidly on these devices.
According to Google’s own mobile page speed test, the following factors should be considered:
Eliminate render-blocking resources
Defer unused CSS
Serve images in next-gen formats
Reduce server response times (TTFB)
Defer offscreen images
Properly size images
Minify CSS
Minify Javascript
Efficiently encode images
Enable text compression
Preconnect to required origins
Avoid multiple page redirects
Preload key requests
Use video formats for animated content
Avoids enormous network payloads
Not all factors above are without delay related to the fine of your website internet hosting provider, but numerous of them are. I’ve bolded the factors above that a suitable internet host can help you with. Let’s seem to be at every one individually.
Reduce Server Response Times (TTFB)
This is possibly the most essential web page speed component that immediately relates the great of your web host. TTFB (time to first byte) is the quantity of time it takes for the browser to commence downloading content on your site. The faster and higher high-quality servers your internet host uses, the faster your TTFB will be. A terrible TTFB will result in longer page load instances and thus could damage your Google rankings.
Properly Sized Images/Efficiently Encode Images
Having properly sized snap shots helps keep your web page measurement decrease which can end result in faster page loading times. It doesn’t make feel to load a 1920-pixel extensive picture if it’s only being displayed at 600 pixels wide, for example. Many people might now not think about this a net web hosting associated issue, but the web web hosting business enterprise I advocate offers a free plugin for WordPress sites that automatically resizes and optimizes photos so they are served in the smallest file size possible.
Defer Offscreen Images
Deferring offscreen photos refers to “lazy loading” images, which is loading pictures on your page only as they are wished (ie as the consumer scrolls down to view them). There are many plugins and scripts which can accomplish this, but the net hosting employer I suggest gives a free plugin for WordPress web sites that does this automatically.
Minify CSS/Minify Javascript/Enable Text Compression
Minifiying CSS files, javascript documents and enabling text compression can also improve page load speed. Like other velocity factors, these can be enabled regardless of the web host your website uses. But the internet hosting organisation I advise has a free plugin for WordPress web sites that does all of this for you.
Additional Web Hosting Capabilities that Can Improve Site Speed
In addition to the elements listed above, there are some important optimizations that a correct internet web hosting agency can make on the server side of matters in order to help your internet site load faster.
Dynamic Page Caching
If you have a WordPress web site or other database-driven website, it can be resource-intensive to query the database each and every time one of your pages wants to load, even if you’re the usage of the Memcached System. For this reason, dynamic page caching used to be invented so the device can store a static model of your pages and load them right now upon request besides having to parse through the WordPress scripts and query the database.
The identical plugin I’ve noted above that my favored internet web hosting corporation provides does this for you as well. There are many third party plugins out there that can do this, however the SG Optimizer plugin is free, easy and works solely on WordPress web sites hosted thru Siteground.
Cloudflare CDN
Cloudflare is a popular content shipping community that stores static archives for your internet site on servers all around the world and serves them to your users from the server closest to them. This can assist improve page velocity and protection and it comes free with the net hosting employer I recommend.
Security
The 2d category of ranking elements that can have a massive have an impact on on your Google rankings is website online security. To put it without a doubt and plainly, if your internet site gets hacked or carries malicious code, Google will now not rank it nicely (they may additionally even ban it entirely from their index).
So it’s wonderful essential your website stays invulnerable and the satisfactory of your internet web hosting company can notably have an effect on how tightly closed your website is. Let’s go through a few characteristics of a secure website and how a first-rate net host can help you preserve your website secure.
WordPress/Plugin Updates
One of the easiest and most essential matters you can do to hold your WordPress website impervious is maintain WordPress and all plugins and themes updated. Updating is a very straightforward method internal the WordPress admin, however if you aren’t logging in to test for updates daily, your website may want to be vulnerable. A desirable internet internet hosting enterprise will have systems in location to routinely (backup and) upgrade WordPress, plugins and themes.
Custom Firewall
A precise net host will manage the standard protection of your software at a server and firewall stage by way of preserving tune of WordPress-related vulnerabilities and patching against exploits. The web internet hosting company I propose provides dozens of such rules every yr and they are capable to defend your website online even before the reliable builders release a security update.
Free SSL Certificate
Let’s Encrypt is an corporation that presents free internet site security certificates, or SSL. An SSL approves your internet site pages and assets to load by way of https alternatively of the preferred http. Google has these days factored this into their ranking algorithm so it’s important that your pages load by way of https, even if you aren’t processing sensitive data like credit card payments. A exact best web host will supply an easy way to gain a free Let’s Encrypt SSL and will mechanically renew it for you so it is continually current.
My Favorite Web Host
Whether you are web hosting a WordPress website or the use of some of the less famous CMS frameworks out there like Joomla, MODx or Drupal, I propose SiteGround. Even eCommerce web sites like Magento and PrestaShop run fast and impervious on SiteGround.
I’ve been the usage of Siteground for a whilst now and I love the reality that they furnish their SG Optimizer plugin for free to use with any WordPress website on their servers. This plugin makes it splendid convenient to take benefit of all they have to provide to maintain your WordPress internet site quickly and secure.
They additionally have a handy WordPress Migration plugin that makes migrating your WordPress website online quick and simple.
SiteGround is recognised for its first-rate servers and 98% client delight rating. They have excellent purchaser provider as well. I’m so assured in SiteGround as a internet host, that I became an affiliate for them. So if you use any hyperlink in this article to sign up for SiteGround, you can take advantage of their extraordinary carrier for less than $4/mo and they’ll supply me credit for the referral.
Whether you use the hyperlinks in this article to signal up for SiteGround or not, you have to definitely think about SiteGround to host your website, mainly if you’ve had web page velocity or safety problems in the previous with your modern internet web hosting company.
Leave a comment below if you have a query about my trip with SiteGround or with their service in general.
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